Stock Deep Dive: NIKE (NKE) Analysis - Part 1

Introduction

I am a big tennis fan and I watch a lot of tennis on TV, and as a result, I watch a lot of Roger Federer and Rafael Nadal. If you know even just a little bit about this sport, you know what I am talking about. These two guys battled each other in three of the last four grand slam champion games, and the only one that Nadal failed to reach the final, Federer was the eventual winner. Many people, more or less, have some impression of these unique two, might just from glimpses over the TV, handsome, energetic, elite, stylish, and .... swoosh-y. That famous logo seems to be blending into their images, and it is everywhere, head-bands, wrist-bands, shirts, shorts, shoes, and more importantly, almost every TV scene.

It is very impressive. Nike has been a hot stock since long time back. Now in a bear market, feels like a good time for a deep dive.